The content of your job advert is crucial to attracting ideal candidates. One of the most important elements is the job title, which should be in line with what candidates will search for, not necessarily to title you would use internally. 

Job adverts must be complete, clear and consistent, whilst showcasing the exciting opportunity for the right person. Remember, some of your candidates will likely not have a previous relationship with your company, so better make a good first impression! 

This is your opportunity to attract top-quality candidates, so make sure you include company information that demonstrates a focus on great team culture. Why not include an employee testimonial to really get them excited? 

Let’s have a closer look at the components of building the perfect job advert...

Job Information

Job Summary 

This frames the essential functions you'll evaluate in performance appraisals and list in the job description. It should answer:

Job Responsibilities

This section should list 3-7 items that the person in this role will be accountable for and that will be assessed as part of their performance appraisal. The purpose of this section is to define the high priority/high-frequency work that needs to be performed in the role, not provide an exhaustive list of every task the employee will perform.

Qualifications / Experience Required

Including requirements for education, certification, experience, and basic skills needed for the position. 

Working Conditions (if needed) 

Here you can include information, like:

You may also want to break out specific physical requirements (e.g. lifting, standing for long periods of time), health or safety hazards (e.g. working with dangerous material), working in unusual conditions (e.g. underground, isolated locations), travel requirements, etc.

Application Process

It’s also good practice to manage the candidate's expectations should they choose to apply. You can include things like;

If you need more help in creating an effective job advert, just get in touch with us and we’ll be happy to help.